Besides growing tech and digital enhancements, the firms are ramping up the hiring of more delivery partners and reinforcing existing Covid protocols.
'The digital trust level has drastically gone up due to Covid, not only in tier-I and II cities, but also in tier-III, IV and V geographies,'
The hour-long episodes lurch from adrenaline-pumping to yawn-inducing, observes Deepa Gahlot.
She is one of the first women to ride into the male-dominated world of e-commerce delivery agents -- or 'delivery associates' as they are called at Amazon.
The draft e-commerce rules released last year held e-commerce marketplace responsible if a seller on its platform failed to deliver the goods or services ordered by a consumer "due to negligent conduct, omission or commission of any act by such seller", causing loss to the consumer.
Morgan Stanley writing down its investment in the e-commerce leader by 27 per cent does not augur well for the sector.
'The magic of Roja can never be replicated because how can you recapture the carefree innocence of childhood?'
